Many people tend to avoid end-of-life discussions because they fear coming across as morbid or creating uncomfortable situations. Yet, once the conversation begins, it often turns out to be heartfelt and deeply rewarding. The challenge, then, was finding a way to help families take that first step.
Clio Health – Bronze / Design Craft / Writing for Design 2025
Shortlist – Cannes Lions / Copywriting: Print & Publishing 2025
Shortlist – Cannes Lions / Copywriting: Print & Publishing 2025