She’s strong. She’s smart.
But no matter how hard she works,
She’s drowning.
She’s called, ALICE.
Americans who are asset limited,
income constrained, employed.
42% of US households fall below
the ALICE income threshold.
Working for Women is
raising awareness for ALICE women
through Head Above Water.
We created a character, inspired
by stories of real women, to show the
struggles of ALICE women who are
financially under water.
