She’s strong. She’s smart.
But no matter how hard she works,
She’s drowning.
She’s called, ALICE.
Americans who are asset limited,
income constrained, employed.
42% of US households fall below
the ALICE income threshold.
Working for Women is
raising awareness for ALICE women
through Head Above Water.
We created a character, inspired
by stories of real women, to show the
struggles of ALICE women who are
financially under water.
Working for Women – Film
Working for Women – Case study
ADC – Bronze cube – Motion / Design for Good / Motion / Film Craft 2026
ADC – Bronze cube – Illustration: Animation / Single 2026
ADC – 4 merit awards 2026
D&AD – Wooden pencil – Sound Design & use of Music / Existing Music 2026
Clio Health - Silver – Health Awareness & Advocacy – Film Craft / Animation 2026
Clio Health – Silver – Health Awareness & Advocacy – Film 2026
Clio Health – Shortlist – Health Awareness & Advocacy – Design / Craft 2026
Saniss Awards – Bronze – Awareness 2026
Saniss Awards – Bronze – Wellness 2026
Saniss Awards – Bronze – Wellness/Services: Spot/film 2026
Creative Floor – Equity, Diversity & Inclusion, Animation 2026
LIA – Silver – Music & Sound – Use of Licensed Music 2026
LIA – Silver – Production & Post – CGI Animation 2026
Clio Health - Bronze / Design Craft / Writing for Design 2025
Shortlist – Cannes Lions / Copywriting: Print & Publishing 2025
Shortlist – Cannes Lions / Copywriting: Print & Publishing 2025
